Overview
Why Once Upon A Child?
Once Upon A Child is a professional services brand with over 38 years of operating history and 406 active locations. The full Franchise Disclosure Document, including unit-level financials, territory terms, training requirements, and franchisee obligations, is available on request.
The Numbers
Investment & Fees
- Total initial investment
- $288K – $421K
- Initial franchise fee
- $47K – $54K
- Royalty fee
- Available on request
- Ad / marketing fee
- Available on request
Regulatory Filings
FDDs on file
Latest FDD on file: 2025. Request the document below to see Item 19 financial performance, Item 7 estimated initial investment, and territory disclosures.
Who's Operating It
306 franchisees of Once Upon A Child
Finger, Becky
Cincinnati, OH
10unitsBlum, Dennis
Columbus, OH
8unitsGaer, Brian
Bristol, CT
5unitsDyer, Scott and Tara
Ballwin, MO
4unitsFike, Deb & Gary
Cape Coral, FL
4unitsHubel, Diane
Chesapeake, VA
4unitsCraig, Rachel
Poland, PA
3unitsFermi, Paul
Southaven, TN
3units
Why every serious buyer requests the FDD
The Franchise Disclosure Document is the single most important piece of paperwork in your due diligence. It's federally mandated and contains everything a franchisor is required to share before you sign.
- Item 7: full breakdown of your real startup costs
- Item 19: actual unit-level revenue performance
- Item 20: franchisee count, openings, closures, transfers
- Item 21: audited financial statements
Frequently Asked
Once Upon A Child franchise FAQ
Is Once Upon A Child a franchise?
Yes. Once Upon A Child is a franchise in the professional services category, which means you can own and operate a Once Upon A Child location under a franchise agreement with the franchisor. The total initial investment to open one ranges from $288K – $421K. The franchisor provides the brand, systems, and ongoing support in exchange for an initial franchise fee and royalties, all disclosed in the Franchise Disclosure Document (FDD).
How much does it cost to open a Once Upon A Child franchise?
Total initial investment to open a Once Upon A Child franchise ranges from $288K – $421K according to the latest Franchise Disclosure Document. The actual cost depends on territory, build-out, and local market conditions. Request the full FDD on this page for Item 7's full investment breakdown.
What is the Once Upon A Child franchise fee?
The Once Upon A Child initial franchise fee is $47K – $54K, paid to the franchisor at signing. This is separate from total investment and does not include build-out, equipment, or working capital.
How many Once Upon A Child franchise locations are there?
Once Upon A Child operates 406 active locations as of the most recent FDD filing. Request the latest FDD for state-by-state distribution and openings/closures from Item 20.
When was Once Upon A Child founded?
Once Upon A Child was founded in 1988, giving the brand 38 years of operating history. Brand longevity matters in franchising because it correlates with refined operations, established supplier relationships, and a tested franchisee playbook.
Is a Once Upon A Child franchise profitable?
Once Upon A Child unit-level profitability depends on location, operating costs, staffing, and management. When a franchisor makes an earnings claim, it appears in Item 19 of the Franchise Disclosure Document, the only place franchise financial performance is officially disclosed. Request the Once Upon A Child FDD on this page to review any Item 19 financial performance representation.
How do I apply for a Once Upon A Child franchise opportunity?
Submit a request through this page to receive the Once Upon A Child Franchise Disclosure Document. The FDD contains everything you need to evaluate the opportunity: Item 7 investment, Item 19 financial performance, Item 20 unit counts and franchisee turnover, and Item 21 audited financials. There is no cost or obligation to request the FDD.
Where can I get the Once Upon A Child FDD?
The current Once Upon A Child FDD can be requested directly through this page. Franchise Disclosure Documents are federally regulated by the FTC and must be provided to prospective franchisees at least 14 days before signing any binding agreement or paying any fee.
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