Overview
Why Truly Nolen?
Truly Nolen is a home services brand with over 66 years of operating history and 26 active locations. The full Franchise Disclosure Document, including unit-level financials, territory terms, training requirements, and franchisee obligations, is available on request.
The Numbers
Investment & Fees
- Total initial investment
- $50K – $122K
- Initial franchise fee
- $28K – $47K
- Royalty fee
- Available on request
- Ad / marketing fee
- Available on request
Regulatory Filings
FDDs on file
Latest FDD on file: 2025. Request the document below to see Item 19 financial performance, Item 7 estimated initial investment, and territory disclosures.
Who's Operating It
23 franchisees of Truly Nolen
Dr Chris & Matthew Christensen
Lexington, KY
2unitsJames Bess
Winston-Salem, NC
2unitsJohn Sanders
Naples, FL
2unitsRobert, Cynthia, & Ryan Toledo
Groveport, OH
2unitsBrandon Rottman
Trenton, NJ
1unitBryan & Pam Jewett-Winter
Knoxville, TN
1unitClifford Baron
Myrtle Beach, SC
1unitDavid Phelps & Ryan Shane
Acworth, GA
1unit
Why every serious buyer requests the FDD
The Franchise Disclosure Document is the single most important piece of paperwork in your due diligence. It's federally mandated and contains everything a franchisor is required to share before you sign.
- Item 7: full breakdown of your real startup costs
- Item 19: actual unit-level revenue performance
- Item 20: franchisee count, openings, closures, transfers
- Item 21: audited financial statements
Frequently Asked
Truly Nolen franchise FAQ
Is Truly Nolen a franchise?
Yes. Truly Nolen is a franchise in the home services category, which means you can own and operate a Truly Nolen location under a franchise agreement with the franchisor. The total initial investment to open one ranges from $50K – $122K. The franchisor provides the brand, systems, and ongoing support in exchange for an initial franchise fee and royalties, all disclosed in the Franchise Disclosure Document (FDD).
How much does it cost to open a Truly Nolen franchise?
Total initial investment to open a Truly Nolen franchise ranges from $50K – $122K according to the latest Franchise Disclosure Document. The actual cost depends on territory, build-out, and local market conditions. Request the full FDD on this page for Item 7's full investment breakdown.
What is the Truly Nolen franchise fee?
The Truly Nolen initial franchise fee is $28K – $47K, paid to the franchisor at signing. This is separate from total investment and does not include build-out, equipment, or working capital.
How many Truly Nolen franchise locations are there?
Truly Nolen operates 26 active locations as of the most recent FDD filing. Request the latest FDD for state-by-state distribution and openings/closures from Item 20.
When was Truly Nolen founded?
Truly Nolen was founded in 1960, giving the brand 66 years of operating history. Brand longevity matters in franchising because it correlates with refined operations, established supplier relationships, and a tested franchisee playbook.
Is a Truly Nolen franchise profitable?
Truly Nolen unit-level profitability depends on location, operating costs, staffing, and management. When a franchisor makes an earnings claim, it appears in Item 19 of the Franchise Disclosure Document, the only place franchise financial performance is officially disclosed. Request the Truly Nolen FDD on this page to review any Item 19 financial performance representation.
How do I apply for a Truly Nolen franchise opportunity?
Submit a request through this page to receive the Truly Nolen Franchise Disclosure Document. The FDD contains everything you need to evaluate the opportunity: Item 7 investment, Item 19 financial performance, Item 20 unit counts and franchisee turnover, and Item 21 audited financials. There is no cost or obligation to request the FDD.
Where can I get the Truly Nolen FDD?
The current Truly Nolen FDD can be requested directly through this page. Franchise Disclosure Documents are federally regulated by the FTC and must be provided to prospective franchisees at least 14 days before signing any binding agreement or paying any fee.
Compare
More Home Services opportunities
- Home Services
Jani-King
4,859
Units worldwide
- Founded
- 2013
- Investment
- $13K – $218K
- Home Services
Chem-Dry
1,099
Units worldwide
- Founded
- 1977
- Investment
- $68K – $207K
- Home Services
Merry Maids
802
Units worldwide
- Founded
- 2020
- Investment
- $127K – $170K
- Home Services
ServiceMaster
621
Units worldwide
- Founded
- 2020
- Investment
- $104K – $180K
- Home Services
Coverall
510
Units worldwide
- Founded
- 2019
- Investment
- $8K – $53K
- Home Services
Mosquito Shield
435
Units worldwide
- Founded
- 2012
- Investment
- $121K – $158K