The Counter

Yes. The Counter is a franchise in the food & beverage category, which means you can own and operate a The Counter location under a franchise agreement with the franchisor. The total initial investment to open one ranges from $724K – $2.0M. The franchisor provides the brand, systems, and ongoing support in exchange for an initial franchise fee and royalties, all disclosed in the Franchise Disclosure Document (FDD).

Total initial investment to open a The Counter franchise ranges from $724K – $2.0M according to the latest Franchise Disclosure Document. The actual cost depends on territory, build-out, and local market conditions. Request the full FDD on this page for Item 7's full investment breakdown.

The The Counter initial franchise fee is $38K – $48K, paid to the franchisor at signing. This is separate from total investment and does not include build-out, equipment, or working capital.

The Counter operates 19 active locations as of the most recent FDD filing. Request the latest FDD for state-by-state distribution and openings/closures from Item 20.

The Counter was founded in 2014, giving the brand 12 years of operating history. Brand longevity matters in franchising because it correlates with refined operations, established supplier relationships, and a tested franchisee playbook.

The Counter unit-level profitability depends on location, operating costs, staffing, and management. When a franchisor makes an earnings claim, it appears in Item 19 of the Franchise Disclosure Document, the only place franchise financial performance is officially disclosed. Request the The Counter FDD on this page to review any Item 19 financial performance representation.

Submit a request through this page to receive the The Counter Franchise Disclosure Document. The FDD contains everything you need to evaluate the opportunity: Item 7 investment, Item 19 financial performance, Item 20 unit counts and franchisee turnover, and Item 21 audited financials. There is no cost or obligation to request the FDD.

The current The Counter FDD can be requested directly through this page. Franchise Disclosure Documents are federally regulated by the FTC and must be provided to prospective franchisees at least 14 days before signing any binding agreement or paying any fee.