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sweetFrog

sweetFrog Franchise Cost & Facts · Food & Beverage

A sweetFrog franchise costs $240K – $608K in total initial investment, with an initial franchise fee of $31K – $58K, across 242 locations. See the full sweetFrog fees, royalty, and Franchise Disclosure Document below.

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Food & BeverageFounded 2012· 14 yrs242 unitskahalabrands.com
sweetFrog logo

Total Investment

$240K – $608K

Franchise Fee

$31K – $58K

Unit Count

242

Year Founded

2012

Overview

Why sweetFrog?

sweetFrog is a food & beverage brand with over 14 years of operating history and 242 active locations. The full Franchise Disclosure Document, including unit-level financials, territory terms, training requirements, and franchisee obligations, is available on request.

The Numbers

Investment & Fees

Total initial investment
$240K – $608K
Initial franchise fee
$31K – $58K
Royalty fee
Available on request
Ad / marketing fee
Available on request

Franchise Disclosure Documents

sweetFrog FDDs

$200 per document, one-time. Pay by card and the complete PDF downloads instantly: Item 7 initial investment, Item 19 financial performance where disclosed, Item 20 outlet tables, Item 21 audited financials, and every exhibit. Latest filing on record: 2025.

Who's Operating It

209 franchisees of sweetFrog

20 multi-unit operators232 units operated by franchisees
See all 209 sweetFrog franchisees

Why every serious buyer reads the FDD

The Franchise Disclosure Document is the single most important piece of paperwork in your due diligence. It's federally mandated and contains everything a franchisor is required to share before you sign.

  • Item 7: full breakdown of your real startup costs
  • Item 19: actual unit-level revenue performance
  • Item 20: franchisee count, openings, closures, transfers
  • Item 21: audited financial statements

Frequently Asked

sweetFrog franchise FAQ

Is sweetFrog a franchise?

Yes. sweetFrog is a franchise in the food & beverage category, which means you can own and operate a sweetFrog location under a franchise agreement with the franchisor. The total initial investment to open one ranges from $240K – $608K. The franchisor provides the brand, systems, and ongoing support in exchange for an initial franchise fee and royalties, all disclosed in the Franchise Disclosure Document (FDD).

How much does it cost to open a sweetFrog franchise?

Total initial investment to open a sweetFrog franchise ranges from $240K – $608K according to the latest Franchise Disclosure Document. The actual cost depends on territory, build-out, and local market conditions. Unlock the full FDD on this page for Item 7's full investment breakdown.

What is the sweetFrog franchise fee?

The sweetFrog initial franchise fee is $31K – $58K, paid to the franchisor at signing. This is separate from total investment and does not include build-out, equipment, or working capital.

How many sweetFrog franchise locations are there?

sweetFrog operates 242 active locations as of the most recent FDD filing. Unlock the latest FDD for state-by-state distribution and openings/closures from Item 20.

When was sweetFrog founded?

sweetFrog was founded in 2012, giving the brand 14 years of operating history. Brand longevity matters in franchising because it correlates with refined operations, established supplier relationships, and a tested franchisee playbook.

Is a sweetFrog franchise profitable?

sweetFrog unit-level profitability depends on location, operating costs, staffing, and management. When a franchisor makes an earnings claim, it appears in Item 19 of the Franchise Disclosure Document, the only place franchise financial performance is officially disclosed. Unlock the sweetFrog FDD on this page to review any Item 19 financial performance representation.

How do I apply for a sweetFrog franchise opportunity?

Unlock the sweetFrog Franchise Disclosure Document on this page for a flat $200. Pay by card and the complete PDF downloads instantly. The FDD contains everything you need to evaluate the opportunity: Item 7 investment, Item 19 financial performance, Item 20 unit counts and franchisee turnover, and Item 21 audited financials.

Where can I get the sweetFrog FDD?

The current sweetFrog FDD can be unlocked directly on this page for $200 and downloaded as a PDF immediately. Franchise Disclosure Documents are federally regulated by the FTC and must be provided to prospective franchisees at least 14 days before signing any binding agreement or paying any fee.

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