Overview
Why First Watch?
First Watch is a food & beverage brand with over 21 years of operating history and 108 active locations. The full Franchise Disclosure Document, including unit-level financials, territory terms, training requirements, and franchisee obligations, is available on request.
The Numbers
Investment & Fees
- Total initial investment
- $1.2M – $2.0M
- Initial franchise fee
- $45K – $80K
- Royalty fee
- Available on request
- Ad / marketing fee
- Available on request
Regulatory Filings
FDDs on file
Latest FDD on file: 2023. Request the document below to see Item 19 financial performance, Item 7 estimated initial investment, and territory disclosures.
Who's Operating It
15 franchisees of First Watch
RON HENDRIX
FIRST WATCH OF OKLAHOMA · Tulsa, Oklahoma
2unitsRON ROSEN
BLUEGRASS FW LLC · Louisville, Kentucky
2unitsBILL SCHUCK
FRESH START COLORADO LLC · Northglenn, Colorado
1unitBOB FRAME
VIM HOLDINGS · Raleigh, North Caro
1unitDAN ANFINSON
MH (FW) RESTAURANTS LLC · Katy, Texas
1unitDAVID MCNULTY
3 OVER EASY INC · Pembroke Pines, Florida
1unitGHASSAN DABBOUR
DABBOUR ENTERPRISES INC · Oklahoma City, Oklahoma
1unitGREG CUTCHALL
CUTCH INC · Omaha, Nebraska
1unit
Why every serious buyer requests the FDD
The Franchise Disclosure Document is the single most important piece of paperwork in your due diligence. It's federally mandated and contains everything a franchisor is required to share before you sign.
- Item 7: full breakdown of your real startup costs
- Item 19: actual unit-level revenue performance
- Item 20: franchisee count, openings, closures, transfers
- Item 21: audited financial statements
Frequently Asked
First Watch franchise FAQ
Is First Watch a franchise?
Yes. First Watch is a franchise in the food & beverage category, which means you can own and operate a First Watch location under a franchise agreement with the franchisor. The total initial investment to open one ranges from $1.2M – $2.0M. The franchisor provides the brand, systems, and ongoing support in exchange for an initial franchise fee and royalties, all disclosed in the Franchise Disclosure Document (FDD).
How much does it cost to open a First Watch franchise?
Total initial investment to open a First Watch franchise ranges from $1.2M – $2.0M according to the latest Franchise Disclosure Document. The actual cost depends on territory, build-out, and local market conditions. Request the full FDD on this page for Item 7's full investment breakdown.
What is the First Watch franchise fee?
The First Watch initial franchise fee is $45K – $80K, paid to the franchisor at signing. This is separate from total investment and does not include build-out, equipment, or working capital.
How many First Watch franchise locations are there?
First Watch operates 108 active locations as of the most recent FDD filing. Request the latest FDD for state-by-state distribution and openings/closures from Item 20.
When was First Watch founded?
First Watch was founded in 2005, giving the brand 21 years of operating history. Brand longevity matters in franchising because it correlates with refined operations, established supplier relationships, and a tested franchisee playbook.
Is a First Watch franchise profitable?
First Watch unit-level profitability depends on location, operating costs, staffing, and management. When a franchisor makes an earnings claim, it appears in Item 19 of the Franchise Disclosure Document, the only place franchise financial performance is officially disclosed. Request the First Watch FDD on this page to review any Item 19 financial performance representation.
How do I apply for a First Watch franchise opportunity?
Submit a request through this page to receive the First Watch Franchise Disclosure Document. The FDD contains everything you need to evaluate the opportunity: Item 7 investment, Item 19 financial performance, Item 20 unit counts and franchisee turnover, and Item 21 audited financials. There is no cost or obligation to request the FDD.
Where can I get the First Watch FDD?
The current First Watch FDD can be requested directly through this page. Franchise Disclosure Documents are federally regulated by the FTC and must be provided to prospective franchisees at least 14 days before signing any binding agreement or paying any fee.
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