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DEFY

DEFY Franchise Cost & Facts · Other

A DEFY franchise costs $2.7M – $4.2M in total initial investment, with an initial franchise fee of $891K – $1.3M, across 5 locations. See the full DEFY fees, royalty, and Franchise Disclosure Document below.

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OtherFounded 2017· 9 yrs5 unitsdefy.com
DEFY logo

Total Investment

$2.7M – $4.2M

Franchise Fee

$891K – $1.3M

Unit Count

5

Year Founded

2017

Overview

Why DEFY?

DEFY is a other brand with over 9 years of operating history and 5 active locations. The full Franchise Disclosure Document, including unit-level financials, territory terms, training requirements, and franchisee obligations, is available on request.

The Numbers

Investment & Fees

Total initial investment
$2.7M – $4.2M
Initial franchise fee
$891K – $1.3M
Royalty fee
Available on request
Ad / marketing fee
Available on request

Franchise Disclosure Documents

DEFY FDDs

$200 per document, one-time. Pay by card and the complete PDF downloads instantly: Item 7 initial investment, Item 19 financial performance where disclosed, Item 20 outlet tables, Item 21 audited financials, and every exhibit. Latest filing on record: 2022.

Why every serious buyer reads the FDD

The Franchise Disclosure Document is the single most important piece of paperwork in your due diligence. It's federally mandated and contains everything a franchisor is required to share before you sign.

  • Item 7: full breakdown of your real startup costs
  • Item 19: actual unit-level revenue performance
  • Item 20: franchisee count, openings, closures, transfers
  • Item 21: audited financial statements

Frequently Asked

DEFY franchise FAQ

Is DEFY a franchise?

Yes. DEFY is a franchise in the other category, which means you can own and operate a DEFY location under a franchise agreement with the franchisor. The total initial investment to open one ranges from $2.7M – $4.2M. The franchisor provides the brand, systems, and ongoing support in exchange for an initial franchise fee and royalties, all disclosed in the Franchise Disclosure Document (FDD).

How much does it cost to open a DEFY franchise?

Total initial investment to open a DEFY franchise ranges from $2.7M – $4.2M according to the latest Franchise Disclosure Document. The actual cost depends on territory, build-out, and local market conditions. Unlock the full FDD on this page for Item 7's full investment breakdown.

What is the DEFY franchise fee?

The DEFY initial franchise fee is $891K – $1.3M, paid to the franchisor at signing. This is separate from total investment and does not include build-out, equipment, or working capital.

How many DEFY franchise locations are there?

DEFY operates 5 active locations as of the most recent FDD filing. Unlock the latest FDD for state-by-state distribution and openings/closures from Item 20.

When was DEFY founded?

DEFY was founded in 2017, giving the brand 9 years of operating history. Brand longevity matters in franchising because it correlates with refined operations, established supplier relationships, and a tested franchisee playbook.

Is a DEFY franchise profitable?

DEFY unit-level profitability depends on location, operating costs, staffing, and management. When a franchisor makes an earnings claim, it appears in Item 19 of the Franchise Disclosure Document, the only place franchise financial performance is officially disclosed. Unlock the DEFY FDD on this page to review any Item 19 financial performance representation.

How do I apply for a DEFY franchise opportunity?

Unlock the DEFY Franchise Disclosure Document on this page for a flat $200. Pay by card and the complete PDF downloads instantly. The FDD contains everything you need to evaluate the opportunity: Item 7 investment, Item 19 financial performance, Item 20 unit counts and franchisee turnover, and Item 21 audited financials.

Where can I get the DEFY FDD?

The current DEFY FDD can be unlocked directly on this page for $200 and downloaded as a PDF immediately. Franchise Disclosure Documents are federally regulated by the FTC and must be provided to prospective franchisees at least 14 days before signing any binding agreement or paying any fee.

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