Overview
Why Adam & Eve?
Adam & Eve is a retail brand with over 23 years of operating history and 107 active locations. The full Franchise Disclosure Document, including unit-level financials, territory terms, training requirements, and franchisee obligations, is available on request.
The Numbers
Investment & Fees
- Total initial investment
- $170K – $365K
- Initial franchise fee
- $31K – $31K
- Royalty fee
- Available on request
- Ad / marketing fee
- Available on request
Regulatory Filings
FDDs on file
Latest FDD on file: 2025. Request the document below to see Item 19 financial performance, Item 7 estimated initial investment, and territory disclosures.
Who's Operating It
35 franchisees of Adam & Eve
Kraig McGee*
Salt Lake City, ID
16unitsMarcus Goswick*, Jason Hoke*
Raleigh, NC
10unitsBob Strother
Houston, TX
6unitsStephen Norman*
Benton, AR
6unitsDave Hanson*
Billings, MT
5unitsPreston Simpson*
Gastonia, NC
4unitsShona Jones
SSJM Holdings LLC · Lawton, TX
4unitsGreg Peters*
East Carson City, NV
3units
Why every serious buyer requests the FDD
The Franchise Disclosure Document is the single most important piece of paperwork in your due diligence. It's federally mandated and contains everything a franchisor is required to share before you sign.
- Item 7: full breakdown of your real startup costs
- Item 19: actual unit-level revenue performance
- Item 20: franchisee count, openings, closures, transfers
- Item 21: audited financial statements
Frequently Asked
Adam & Eve franchise FAQ
Is Adam & Eve a franchise?
Yes. Adam & Eve is a franchise in the retail category, which means you can own and operate a Adam & Eve location under a franchise agreement with the franchisor. The total initial investment to open one ranges from $170K – $365K. The franchisor provides the brand, systems, and ongoing support in exchange for an initial franchise fee and royalties, all disclosed in the Franchise Disclosure Document (FDD).
How much does it cost to open a Adam & Eve franchise?
Total initial investment to open a Adam & Eve franchise ranges from $170K – $365K according to the latest Franchise Disclosure Document. The actual cost depends on territory, build-out, and local market conditions. Request the full FDD on this page for Item 7's full investment breakdown.
What is the Adam & Eve franchise fee?
The Adam & Eve initial franchise fee is $31K – $31K, paid to the franchisor at signing. This is separate from total investment and does not include build-out, equipment, or working capital.
How many Adam & Eve franchise locations are there?
Adam & Eve operates 107 active locations as of the most recent FDD filing. Request the latest FDD for state-by-state distribution and openings/closures from Item 20.
When was Adam & Eve founded?
Adam & Eve was founded in 2003, giving the brand 23 years of operating history. Brand longevity matters in franchising because it correlates with refined operations, established supplier relationships, and a tested franchisee playbook.
Is a Adam & Eve franchise profitable?
Adam & Eve unit-level profitability depends on location, operating costs, staffing, and management. When a franchisor makes an earnings claim, it appears in Item 19 of the Franchise Disclosure Document, the only place franchise financial performance is officially disclosed. Request the Adam & Eve FDD on this page to review any Item 19 financial performance representation.
How do I apply for a Adam & Eve franchise opportunity?
Submit a request through this page to receive the Adam & Eve Franchise Disclosure Document. The FDD contains everything you need to evaluate the opportunity: Item 7 investment, Item 19 financial performance, Item 20 unit counts and franchisee turnover, and Item 21 audited financials. There is no cost or obligation to request the FDD.
Where can I get the Adam & Eve FDD?
The current Adam & Eve FDD can be requested directly through this page. Franchise Disclosure Documents are federally regulated by the FTC and must be provided to prospective franchisees at least 14 days before signing any binding agreement or paying any fee.
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